2005 - based on the leading operator of integrated logistics market - the company "UVK” - was created a project «Bestseller».
2006 - «Bestseller» is a separate business, which in the part of the Fozzy group. A goal is the creation of "a supermarket of services", which includes import, distribution, merchandising and promotion of goods in Ukraine.
2007 - together with the BTL-market leader in Russia, the company «Bounty», established direction «Bestseller Bounty Ukraine», specializing in providing complex marketing services. The result is 350 clients in Ukraine and in the world.
2009 - Specialists «Bestseller Bounty Ukraine» provides a full range of solutions related to the promotion of goods: merchandising, booking, BTL, mystery shopper, motivational programs, etc.
2011 - «Bestseller Bounty Ukraine» expands the range of services that includes: creative, POS, outdoor advertising, marketing and social research, events.
Our experience allows us to develop events of any difficulty, and a wide network of offices ensures rapid and effective implementation of national programs on the whole territory of Ukraine.
In 105 cities in Ukraine we render services. In each of them there is an own network of regional representatives: supervisors, merchandisers and promoters. Our company is represented in all regions of Ukraine and consists of a team of highly qualified professionals with extensive experience in all BTL fields.
Implementations of set of national projects for company Kimberly-Clark, 2009 – 2010
Project’s goal: Increasing of loyalty to ТМ «Huggies» и «Kotex». Increasing of second purchases. Switching from competitor’s trademarks.
Location: 16 cities
Sales channel: Chain retailers: “Silpo”, “Megamarket”, “Fozzy”, “Billa”
Carrying out of a full set of services concerning organization of promoactions: promobooking, logistics, staff’s training, reports, analytics and recommendations.
- Conducting of consultations and demonstrations;
- Targeted sampling;
- Presents’ actions;
Period: November 2009 – April 2010
Result: significant sales growth during promo.
Kimberly-Clark® is the biggest producer in the world of paper-hygiene production and healthy protection products with producing service centres in 42 countries with sales centres in more than 150 countries
Merchandising for "Ukrkotton"…
Merchandising and outstaffing for Kimberly Clark , 2009…
Merchandising Osram, 2008-2009…
Pre-New Year Action ТМ DOLPHI…
Promo-support of national action Glaxo Smith Kline…
Implementations of set of national projects for company Kimberly-Clark, 2009 – 2010…
Outstaffing - this is the exclusion of staff from company personnel and their registration in the company's staff-provider.…
A company site - is a tool for business expansion!…
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Lvivski drizhdzhi - integrated promoution in KA…
Antipolitsay - Integrated marketing…
Arcor - market entry…
Quarterly audits of distribution, 2007 - 2010…
Audit of quality of promoactions in he chain Silpo, 2007-2009…
Research of lighters’ market in Ukraine, 2007…
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For the time being, in all regional centers of Ukraine we have successfully formed a team of merchandisers. By consolidating work with brands we have managed to reduce the cost of one visit to a store. For operational management and control, the software system was introduced that displays all the details of the visit and forms the analytical data basis in a national scale.
BTL (Below The Line, англ. ’’под чертой’’*) – это комплекс промо мероприятий, позволяющий доносить рекламную информацию или призыв к покупке непосредственно к индивидуальному потребителю с использованием нетрадиционных видов рекламы.
Рекламная информация в BTL носит максимально личностный и индивидуальный характер, а место воздействия, в свою очередь, максимально приближено к месту продажи или к месту, где принимается решение о покупке. Разнообразные средства воздействия, стимулирующие спрос и сбыт товара покупателем, включая экономические:
- льготные покупки;
- розыгрыши призов;
- игры и анимационные постановки;
- конкурсы для покупателей;
Аутстаффинг — это вывод персонала за штат компании-заказчика и оформление его в штат компании-провайдера.
Разработка информационных систем любой сложности...
To achieve the best results and in order to save time and money, some of our partners use our service package, which includes both the formation of marketing - communications of their goods and services imports as well, distribution, merchandising, i.e., all the services offered by a group of companies "Bestseller":
- Market analyse
- Technical distribution (keeping, delivery and stock-in-trade)
- Field operational activity (stock-in-trade in stocks)
- Organization and control marketing – trade marks activities
- Analyse of activity
- Preparing of reports
We regularly provide services for market research. Within these services we also conduct audits of retailers, whose purpose is to learn consumers’ demands, research of competitors and price analysis of the segment.
The objectives of each audit are:
- Monitoring of distribution, creation of maps covering (mapping)
- Monitoring of the range, including allocation of key positions
- Monitoring the share of shelf space
- Price monitoring (DPM)
- Monitoring information on competitors
Placement of outdoor advertising
- on standard platform
- in the subway
- trade centres
- business centres
- on non-standard platform
- Audit of outdoor advertisement
- Production of materials for any kind of advertising
- designer services
Our company is the exclusive representative of IPS (Italy) company, which has been operating since 1976 and is a leader in the use of special technology, which has huge potential: microencapsulation of chemicals.
Most IPS products are represented in advertising, so our customers can create, in order to promote their products and services, unique promotional materials, whose properties vary under the influence of temperature, humidity, pressure, friction, or ultravioletradiation.
We conduct events of any difficulty all over Ukraine, our aim is always to improve events in Ukraine and in the world
- corporation events
Our company is the exclusive representative of IPS (Italy) company, which has been operating since 1976 and is a leader in the use of special technology, which has huge potential: microencapsulation of chemicals.…
With a purpose of increasing efficiency and speed of implementation of incentive programs in the retail trade our company has developed sms-marketing incentive program - activities.…