Quarterly audits of distribution, 2007 - 2010
Quarterly audits of distribution, 2007 - 2010
During 3.5 years, on a quarterly basis, for distribution direction Company Bestseller made regular measurements of the level of representation of distributed products. As part of these audits there were regular checks in from 3500 to 7000 outlets in 25-50 (all regions) cities of Ukraine. Measurements were carried out at an average of 5-10 brands (100-300 SKU), in all standard categories of retail outlets:
- supermarkets
- Markets
- Petrol stations
- Pharmacies
- Grocery stores
- Kiosks, pavilions
Group «Bestseller» is built on a "supermarket of services" principle, in which the customer independently generates his own program to promote products, selecting appropriate solutions to grow his business. Along with individual services, such as the organization of imports, merchandising and marketing communications, for best results we offer our clients a full range of distribution and promotion of FMCG.
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